Research students
Miss Ammarah Marjan
marjana@lsbu.ac.uk
Innovation, Leadership, Strategy and Management
https://orcid.org/0000-0002-4607-1598
1969
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I am currently completing my PhD co-sponsored by LSBU and Brandmovers Inc. - a global digital marketing agency.
My research is focused on extending knowledge of the predictable patterns of repeat-buying into a B2B setting. This involves the scientific replication and extension of empirical norms extended to studying B2B loyalty programmes while noting the rapid advances in innovative digital marketing techniques.
The University of Westminster
London South Bank University
Role covered a mixture of Trade Marketing and Sales KPIs including achieving monthly retailing and numeric target, running channel marketing activities, managing supply planning and efficient route to the market.
Responsibilities included international account management, administration and merchandising support to the Design, Merchandising and Marketing teams. In addition, managed the launch of Visual Merchandising guidelines for international customers by implementing standard flagship store planogramming and retail space planning practices.