Academic staff

I am a Lecturer at London South Bank University Business School, where I teach Marketing modules at both undergraduate and postgraduate levels. I am also the Course Leader for the Postgraduate Marketing courses; managing a group of over 50 students and working closely with the central and employability team to facilitate matters regarding student support and graduate outcomes.

After completing my bachelor's, I spent a few years in the CPG industry, working as a trade marketer at Nestlé S.A. My main responsibilities included designing strategies to increase the sales and visibility of Nestlé brands in key local and international accounts.

I am currently pursuing PhD co-sponsored by LSBU and Brandmovers Inc, a global digital marketing agency. I am a proponent of the principles of Marketing Science and teach marketing laws to students at all levels.

My particular research is focused on extending knowledge of the predictable patterns of repeat-buying into a B2B setting. This involves the scientific replication and extension of empirical norms extended to study loyalty programmes while noting the rapid advances in innovative digital marketing techniques. My recent research includes an analysis of long-run buying patterns in industrial digital loyalty programmes and developing standard benchmark measures to evaluate the success of such initiatives in the membership bases of distributors and end-users.

Last year, I conducted three master classes covering topics such as brand loyalty, brand building, and digital experience for exchange students from INSEEC Bordeaux Business School at Omnes Education London Campus. I also presented research findings on the effectiveness of new digital loyalty programs to the Customer Engagement Committee at the Data and Marketing Association (DMA). Furthermore, as part of an industry-sponsored doctoral project, I have shared research results with various agencies, offering insights such as developing key performance indicators (KPIs) for loyalty platforms, implementing cross-selling strategies, and forecasting outcomes for loyalty initiatives.

I have co-authored academic and white papers. Through my research, I have been recently interviewed for my work on Dark Social Media by Built In - an online publication for tech professionals.

Courses taught

International Business Management with Marketing - MSc

International Marketing (with internship) - MSc

Business Management - BA (Hons)

International Marketing - MSc