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HomeAcademic staffMr Luu Thanh Tan Nguyen
Mr Luu Thanh Tan Nguyen

Mr Luu Thanh Tan Nguyen

nguyel10@lsbu.ac.uk

Arts and Performance

https://orcid.org/0000-0002-0731-5385

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I am currently a lecturer in Marketing and a PhD researcher at London South Bank University since 2019. I have also been working as a marketing lecturer and researcher at the Faculty of Marketing and International Business, Ho Chi Minh city University of Technology (HUTECH) since 2017. I primarily lead modules on Postgraduate levels including International Marketing, Brand Management in an International Context, Marketing Management and Planning.

I have a postgraduate degree in Business with Marketing Management from Northumbria University and a bachelor’s degree in Business Management and Marketing from Keele University.

I am currently researching the impact of flow state upon customer loyalty in the context of omnichannel retailing and the changes in consumer shopping habits/patterns during the COVID-19 and in a post-pandemic future. My research interests encompass retailing (particularly omnichannel retailing and retail 4.0), customer experience, and consumer behaviour.

Courses taught

International Business Management - MSc

International Marketing - MSc

MSc Business With Marketing Management

Northumbria University London

2015
2016
BA (hons) Business Management and Marketing

Keele University

2012
2015
Lecturer in Marketing
Ho Chi Minh City University of Technology (HUTECH)

•Organised and delivered lectures, tutorials and seminars for cohorts ranging from c.10 students to c.200 students in a wide range of marketing and management modules such as Principles of Marketing, Marketing Research, Marketing Management I & II (Lincoln University & Open University Malaysia); Fundamentals of Marketing, Sales Management, Organisational Culture, Data Analysis (Institute of International Education – HUTECH)

• Designed and developed teaching materials, case studies, test, exam papers for all lectures, tutorials and seminars of marketing and management modules such as Fundamentals of Marketing, Organisational Culture, Services Marketing, Ethics and Social Responsibility in Marketing, Sales Marketing

• Designed appropriate assessment criteria including assignments and examinations

• Assessed and moderated students’ coursework and examination

• Engaged with students to identify their learning needs and applied appropriate teaching

approaches

2017
Education
Vietnam Blockchain Union
2022

The Impact of Click and Collect’s Service Quality on Customer Emotion and Purchase Decision: A Case Study of Mobile World in Vietnam
Hung Le, Q., Nguyen, L.T.T. and Pham, N.T.A. (2019). The Impact of Click and Collect’s Service Quality on Customer Emotion and Purchase Decision: A Case Study of Mobile World in Vietnam. Journal of Asian Finance, Economics and Business. 6 (1), pp. 195-203. https://doi.org/10.13106/jafeb.2019.vol6.no1.195

The Effect of Click & Collect Service in the Context of Retail Atmospherics on Consumer Buying Behaviour in terms of Repurchase Intention: An Empirical Study of Tesco UK
Nguyen, L.T.T. (2017). The Effect of Click & Collect Service in the Context of Retail Atmospherics on Consumer Buying Behaviour in terms of Repurchase Intention: An Empirical Study of Tesco UK. International Proceedings of Economics Development and Research. Barcelona 12 - 14 Feb 2017 https://doi.org/10.7763/ipedr