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Dr David Capper

Dr David Capper

Marketing, Tourism, Events and Hospitality

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I am a Senior Lecturer of Marketing at LSBU Business School. I was awarded my PhD from the University of Surrey in 2004. I have extensive experience of teaching a variety of undergraduate and postgraduate modules in the areas of Consumer Behaviour, Cross Cultural Consumer Behaviour and Market Research. I am a Certified Member of the Market Research Society.

My research specialism is in consumer decision-making, understanding the effects of political instability and terrorism on tourist behaviour. I also focus on areas of social marketing and cross-cultural consumer behaviour. I have published a book in my research specialism and presented at international conferences.

Courses taught

Bsc (Hons) Marketing with Advertising and Digital Communications

BSc (Hons) Digital Marketing - Digital Marketer Degree Apprenticeship

Business Management (Marketing pathway) - BA (Hons)

International Marketing - MSc

Postgraduate Research Supervision
Mr Kamran KhanDoctoral Research ProjectPhD
Miss Nancy GrossmannEffects of Music on Recall and Recognition, Brand Attitudes and Purchase IntentPhD

University of Surrey

Market Research Society
Solent University
External examiner

External examiner for a number of undergraduate and postgraduate modules.

Prizes, awards, and accolades

Academy of Marketing Teaching Excellenace Award (Jun 2014)

Academy of Marketing

Best Paper (Oct 2013)

International Conference on Hospitality & Tourism Management