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I am a Senior Lecturer of Marketing at LSBU Business School. I was awarded my PhD from the University of Surrey in 2004. I have extensive experience of teaching a variety of undergraduate and postgraduate modules in the areas of Consumer Behaviour, Cross Cultural Consumer Behaviour and Market Research. I am a Certified Member of the Market Research Society.
My research specialism is in consumer decision-making, understanding the effects of political instability and terrorism on tourist behaviour. I also focus on areas of social marketing and cross-cultural consumer behaviour. I have published a book in my research specialism and presented at international conferences.
BA (Hons) Marketing with Advertising and Digital Communications
BSc (Hons) Digital Marketing - Digital Marketer Degree Apprenticeship
Business Management with Marketing - BA (Hons)
International Marketing - MSc
Postgraduate Research Supervision
|Mr Kamran Khan||Doctoral Research Project||PhD|
|Miss Nancy Grossmann||Effects of Music on Recall and Recognition, Brand Attitudes and Purchase Intent||PhD|
University of Surrey
External examiner for a number of undergraduate and postgraduate modules.
Prizes, awards, and accolades
Academy of Marketing Teaching Excellenace Award (Jun 2014)
Academy of Marketing
Best Paper (Oct 2013)
International Conference on Hospitality & Tourism Management