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Dr Emily Ngan

Dr Emily Ngan

ngane@lsbu.ac.uk

Marketing, Tourism, Events and Hospitality

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I am a Senior Lecturer in Marketing at LBSU Business School. I have a PhD in Marketing from the University of Birmingham, and a postgraduate degree in Hospitality and Tourism Management from the University of Strathclyde. I am currently supervising PhD projects on the topics surrounding entrepreneurship, marketing, and social entrepreneurship in emerging markets.

My research centres on the interface between entrepreneurship/marketing and how technology is utilised in SMEs to facilitate marketing strategy. My research explores entrepreneurial marketing activities and behaviours in the hospitality and tourism industry within the context of emerging markets. Furthermore, I am interested in start-up marketing in the technology industry, various go-to-market strategies, social media marketing and promotion activities used by entrepreneurs.

Courses taught

International Marketing (with internship) - MSc

Marketing with Digital

Postgraduate Research Supervision
Current
Mr Luu Thanh Tan NguyenDoctoral Research ProjectPhD

Awarded in the last 5 years
Ms Asma ParvinInvestigation of Entrepreneurial Marketing Practices in Social Enterprises in the Context of BangladeshPhD
MSc International Hospitality and Tourism Management

University of Strathclyde

2011
2022
PhD in Marketing

University of Birmingham

2013
2017
Academy of Marketing
2016
Thai Nguyen University, Vietnam
Visiting professor

Key skills module

July 2019

Filter publications

Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review
Nguyen, L.T.T., Graham, C., Luong, N. and Tran, M.K. (2022). Applying Flow Theory to Omnichannel Consumer Behaviour: A Systematic Literature Review. The 3rd International Conference on Marketing in the Connected Age (MICA-2022). Da Nang City, Vietnam 01 - 01 Oct 2022 The Danang University of Economics.

Entrepreneurship and marketing in the film industry
Kerrigan, F., Ngan, E. and Shannon, R. (2020). Entrepreneurship and marketing in the film industry. in: Fillis, I. and Telford, N. (ed.) Handbook of Entrepreneurship and Marketing Edward Elgar Publishing. pp. 305–319

An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms
Luong, N. and Owusu-Barnaby, A. (2019). An effectual approach to online social networking in entrepreneurial marketing: an empirical research from small hospitality firms. The 52nd Academy of Marketing. London 04 - 06 Jul 2019