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HomeAcademic staffDr Heba Younis
Dr Heba Younis

Dr Heba Younis

younish3@lsbu.ac.uk

Innovation, Leadership, Strategy and Management

https://orcid.org/0000-0002-3721-5617 (unauthenticated)

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I am a senior lecturer in Strategy, International Entrepreneurship and Innovation in the Business School. Having taught in other Universities in the U.K., Qatar and Egypt, I have extensive experience in developing teaching portfolios at undergraduate and postgraduate levels. Additionally, I am experienced in the validation and quality assurance of Higher Education International collaborations as well as student mentorship.

After achieving a first-class honors degree in Business Administration with Distinction, and M.Sc. from the Faculty of Commerce, Alexandria University (Egypt), I was awarded a studentship and a PhD degree from Oxford Brookes University in 2018.

My research focus is on SMEs' internationalization, strategic decision-making, international management, and gender entrepreneurship. With a background in financial management and international business, I combine qualitative and quantitative research to examine decision-making, internationalization, cultural aspects within the context of SMEs.

My research has been presented at internationally recognized conferences such as the Academy of International Business (AIB), British Academy of Management (BAM) and the European Group of Organization Studies (EGOS) . I am extremely proud of my research on female entrepreneurship in emerging economies because it was shortlisted for the Emerald Best International Symposium Award at the gender mainstreaming and governance during the Academy of Management Conference in 2016.

My research has been published in top-tier journals including the International Business Review and the Journal of International Management.

I am also a Co-PI in an international grant of USD 440k, the grant is titled 'The implementation of Qatarization strategy: The status quo, challenges and remedies'; a three years international research project, funded by the Qatar National Research Fund.

Courses taught

Business and Enterprise - PhD

Business Management (Accelerated) - BA (Hons)

Postgraduate Research Supervision
Current
Ms Samia TariqWork life balance and work family conflict of female entrepreneurs in PakistanPhD
Mr John Kwaku TandohThe effects of the Introduction of higher level National Vocational Qualifications in Higher Education and The National Health Service (NHS).PhD
Mr Andreas ScheelSocial Media as Innovation Laboratory - Competitive Advantages of the Open, Networked EnterprisePhD
PHD, Oxford Brookes University
2014
2018
Hourly Paid Lecturer
Royal Holloway

2018
2020
Education
FunderYear wonProjectRole
Qatar National Research Fund2019The implementation of Qatarization strategy: The status quo, challenges and remediesPrincipal Investigator
ProposalProjectRoleFunderStatusStatus last updated
Internationalisation Decision of SME'S In Hostile Business ContextInternationalisation Decision of SME'S In Hostile Business ContextPrincipal InvestigatorBritish Academy of Management Grant SchemesOPEN Approved for submissionOct 2019
IOEE
2018
Academy of International Business UK&I
2017
Academy of International Business
2018
British Academy of Management
2019
British Academy of Management Entrepreneurship SIG
2020
International Business and Management British Academy of Management SIG
2019
Adam Smith Business School
External examiner

Business Administration in International Business

Business Administration in International Management

July 2021
British University of Egypt

Link Tutor, Business Administration

March 2018
MiddleSex University (Henden and Dubai campus)

EE for MSc. International Management and MBA Programs

June 2020
September 2024

Controversial debates about workforce nationalisation: Perspectives from the Qatari higher education industry
Younis, H., Elsharnouby, T. and Elbanna, S. (2023). Controversial debates about workforce nationalisation: Perspectives from the Qatari higher education industry. Human Resource Development International. https://doi.org/10.1080/13678868.2023.2217734

Development of Gulf Cooperation Council human resources: an evidence-based review of workforce nationalization
Elbanna, S., Obeidat, S.M., Younis, H. and Elsharnouby, T.H. (2023). Development of Gulf Cooperation Council human resources: an evidence-based review of workforce nationalization. Employee Relations. https://doi.org/10.1108/ER-08-2022-0401

Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
Elsharnouby, T.H., Younis, H., Elbanna, S. and Mauji, N. (2022). Voicing perceptions of local job seekers and employees toward workforce nationalization and employment . Employee Relations. https://doi.org/10.1108/ER-04-2022-0178

International entrepreneurial SMEs in the muslim world: The role of religion in the GCC countries
Younis, H., Dimitratos, P. and Elbanna, S. (2022). International entrepreneurial SMEs in the muslim world: The role of religion in the GCC countries. International Business Review. 31 (5), p. 102023. https://doi.org/10.1016/j.ibusrev.2022.102023

Teaching in times of crisis: The impact of the COVID-19 pandemic on higher education
Younis, H. and Elbanna, S. (2022). Teaching in times of crisis: The impact of the COVID-19 pandemic on higher education. Innovations in Education and Teaching International. 60 (4), pp. 451-462. https://doi.org/10.1080/14703297.2022.2060850

How do SMEs decide on international market entry?
Younis, H. and Elbanna, S. (2021). How do SMEs decide on international market entry? Journal of International Management. p. 100902. https://doi.org/10.1016/j.intman.2021.100902

The Role of Munificence-Hostility on Decision-making Logic of Internationalizing SMEs: A Comparative Study
Younis, H. and Elbanna, S. (2019). The Role of Munificence-Hostility on Decision-making Logic of Internationalizing SMEs: A Comparative Study. British Academy of Management - BAM 2019. Aston, United Kingdom 03 - 05 Sep 2019 British Academy of Management.

Redesigning the Schedule Time Slots for Qatar University to Cope with Local Specificities
Younis, H. and Ben Ayed, O. (2015). Redesigning the Schedule Time Slots for Qatar University to Cope with Local Specificities. Studies in Business and Economics. 18 (2), pp. 57-72.