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I'm a Lecturer at LSBU and Course Director for BA Business Management Yr1 in Innovation, Strategy, and Leadership Management Division. My research interest is Sustainable Technology Acceptance, Human Computer Iteration and Consumer Behavior in Computing and Informatics department. I am also a CEG Digital link tutor which is the online and blended learning division of Cambridge Education Group an exiting partner of London South Bank University.
Having taught at different institutions in UK and Pakistan I have extensive experience in learning content development, validation and quality assurance of Higher Education International collaborations at undergraduate and postgraduate levels.
My doctoral research covers the area of Management information system and Human Computer Interaction. My research examines the sustainable use of Innovation e.g., Artificial Intelligence (A case study of Voice Assistance) facilitated by green awareness as moderator in Technology Acceptance Model. The model predicts the acceptability and adoption of innovation in more sustainable manner by consumers facilitated by consumer’s green literacy. I have applied engineering methodology e.g., use of multiple algorithms using R programming and Tableau visualisation to enhance the decision-making process when analysing the data. My research can benefit the Environmental policy makers and Enterprises to understand the acceptance of sustainable innovation into products and processes.
I have successfully published two conference paper in very high rating engineering platform IEEE. My publications emphasis on the fact that how green awareness is important and can be measured to enhance the adoption of technology to sustainable use.
Business Management - BA (Hons)
Business Management (Finance pathway) - BA (Hons)
Business Management with Project Management - BA (Hons)
Electrical and Electronic Engineering - BEng (Hons)
Computer Science - BSc (Hons)
Business Project Management - MSc
Green Awareness Rating Scale (GARS) Development to Extend TAM
Ashiq, S. (2021). Green Awareness Rating Scale (GARS) Development to Extend TAM. 4th International Conference on Innovative Computing (ICIC) 2021. 08 - 09 Nov 2021 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICIC53490.2021.9692948
Conceptualising Green Awareness as Moderator in Technology Acceptance Model for Green IS/IT
Ashiq, S., Banissi, E. and Chrysoulas, C. (2019). Conceptualising Green Awareness as Moderator in Technology Acceptance Model for Green IS/IT. 2019 International Conference on Innovative Computing (ICIC). 01 - 02 Nov 2019 Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/ICIC48496.2019.8966710