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HomeAcademic staffDr James Morris
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I joined LSBU in 2020 as a Research Fellow for the Centre for Addictive Behaviours Research after completing my PhD at LSBU. My research interests are alcohol problems, framing and stigma, particularly in the context of harmful drinkers as a largely non-help seeking population.

My background covers a range of alcohol-related work including commissioning, training and policy work.

My research explores harmful drinkers as a unique group in terms of low problem recognition, and the influence of stigma and problem framing.

I am Chair of the New Directions in the Study of Alcohol Group and host 'The alcohol "problem" podcast, which aims to explore the nature of alcohol problems.

Courses taught

Psychology - BSc (Hons)

Postgraduate Research Supervision
Current
Lauren Cunningham-AmosPhD
Carolina Evers EndacottMPhil
PhD.

London South Bank University

2016
2020
Director
The Alcohol Academy

Running the organisation and delivery of projects (training, consultancy, skills development).

2009
2020
Third sector/charities
Alcohol Programme Manager
Department of Health & Social Care

Development of alcohol clinical guidelines

2020
Other public sector
FunderYear wonProjectRole
Department of Health2024Stigma IndicatorsPrincipal Investigator
Gambling with Lives2024ACH_Evaluation_Gambling with livesCo-Investigator
Alcohol Change UK2021Alcohol Change TenderPrincipal Investigator
ProposalProjectRoleFunderStatusStatus last updated
Developing problem recognition across addictions to promote recoveryDeveloping problem recognition across addictions to promote recoveryPrincipal InvestigatorEconomic and Social Research Council (ESRC)OPEN SubmittedMar 2024
Developing a framework for problem recognition across addictinsSSA FellowshipPrincipal InvestigatorSociety for the Study of Addiction OPEN Approved for submissionMar 2023
Alcohol Change TenderAlcohol Change TenderPrincipal InvestigatorAlcohol Change UKOPEN Approved for submissionOct 2021
Society for the Study of Addiction
2016
New Directions in the Study of Alcohol Group
2018

Can 'justified disapproval' be separated from addiction stigma? An empirical focus is required
Morris, J., Kummetat, J. and Schomerus, G. (2024). Can 'justified disapproval' be separated from addiction stigma? An empirical focus is required. Addiction Research & Theory. https://doi.org/10.1080/16066359.2024.2394424

Evaluation of Web-Based Digital Intervention to Change Individual’s Drinking Behaviours
Chew, J., Morris, J., Bartlett, G. and Frings, D. (2024). Evaluation of Web-Based Digital Intervention to Change Individual’s Drinking Behaviours. Alcoholism Treatment Quarterly. https://doi.org/10.1080/07347324.2024.2381517

Can the language we choose help us reduce alcohol-related harms?
Morris, J. and Mitchell, G. (2024). Can the language we choose help us reduce alcohol-related harms? SHAAP/SARN Alcohol Occasionals series 2024. 20 Mar - 19 Jun 2024

Does Identity as a Drinker Predict Problem Recognition Motivation in Harmful Drinkers?
Albery, I., Long, N., Kelly, I., Frings, D. and Morris, J. (2024). Does Identity as a Drinker Predict Problem Recognition Motivation in Harmful Drinkers? Social Science & Medicine. 351, p. 116967. https://doi.org/10.1016/j.socscimed.2024.116967

Look away now! Defensive processing and unrealistic optimism by level of alcohol consumption
Morris, J., Tattan-Birch, H., Albery, I. P., Heather, N. and Moss, A. C. (2024). Look away now! Defensive processing and unrealistic optimism by level of alcohol consumption. Psychology & Health. https://doi.org/10.1080/08870446.2024.2316681

Clinical alcohol guidelines are welcome—but upstream action is paramount
Morris, J., Cox, S., Rose. A.K. and Jones, A. (2023). Clinical alcohol guidelines are welcome—but upstream action is paramount. Addiction. https://doi.org/10.1111/add.16408

Should we embrace the term ‘preaddiction’?
Boness, C.L., Kanak, K. and Morris, J. (2023). Should we embrace the term ‘preaddiction’? Neuropsychopharmacology. https://doi.org/10.1038/s41386-023-01764-4

(Mis)understanding alcohol use disorder: Making the case for a public health first approach
Morris, J., Boness, C.L and Burton, R. (2023). (Mis)understanding alcohol use disorder: Making the case for a public health first approach. Drug and Alcohol Dependence. 253, p. 111019. https://doi.org/10.1016/j.drugalcdep.2023.111019

A continuum model of alcohol use and problems can advance public health goals without undermining treatment agendas Reply to commentaries
Morris, J., Boness, C.L. and Witkiewitz, K. (2023). A continuum model of alcohol use and problems can advance public health goals without undermining treatment agendas Reply to commentaries. Drugs, Education, Prevention and Policy. https://doi.org/10.1080/09687637.2023.2244658

Changing public perceptions of alcohol harms through framing.
Morris, J. and Fitzgerald, N. (2023). Changing public perceptions of alcohol harms through framing. SPECTRUM 'Alcohol evidence in policy and practice 2023' . Stirling University 09 - 11 May 2023 University of Edinburgh.

Why stigma matters in addressing alcohol harm
Morris, J. and Schomerus, G. (2023). Why stigma matters in addressing alcohol harm. Drug and Alcohol Review. 42 (5), pp. 1264-1268. https://doi.org/10.1111/dar.13660

Balancing the bio in a biopsychosocial model of hazardous drinking and alcohol use disorders
Morris, J., Boness, C.L., Burton, R., Dar-Nimrod, I. and Moss, A. (2023). Balancing the bio in a biopsychosocial model of hazardous drinking and alcohol use disorders. Qeios. https://doi.org/10.32388/i1120f

Should we promote alcohol problems as a continuum? Implications for policy and practice
Morris, J., Boness, Cassandra L. and Witkiewitz, Katie (2023). Should we promote alcohol problems as a continuum? Implications for policy and practice. Drugs, Education, Prevention and Policy. 31 (2), pp. 271-281. https://doi.org/10.1080/09687637.2023.2187681

EFFECTS OF CONTINUUM VERSUS BINARY BELIEFS ABOUT ALCOHOL PROBLEMS ON PROBLEM RECOGNITION, DEFENSIVE PROCESSING AND STIGMA AMONG HARMFUL DRINKERS
Morris, J. (2023). EFFECTS OF CONTINUUM VERSUS BINARY BELIEFS ABOUT ALCOHOL PROBLEMS ON PROBLEM RECOGNITION, DEFENSIVE PROCESSING AND STIGMA AMONG HARMFUL DRINKERS. PhD Thesis London South Bank University School of Applied Sciences https://doi.org/10.18744/lsbu.8wx7w

Language and concepts in alcohol use disorder: how framing affects stigma and recovery
Morris, James (2022). Language and concepts in alcohol use disorder: how framing affects stigma and recovery. Lisbon Addictions 2022. Lisbon 23 - 25 Nov 2022 Lisbon Addictions.

Drinkers like us? The availability of relatable drinking reduction narratives for people with alcohol use disorders
Morris, James, Cox, Sharon, Moss, Antony. C. and Reavey, Paula (2022). Drinkers like us? The availability of relatable drinking reduction narratives for people with alcohol use disorders. Addiction Research & Theory. 31 (1), pp. 1-8. https://doi.org/10.1080/16066359.2022.2099544

Before rock bottom? Does a disease model hinder recovery?
Morris, J. (2022). Before rock bottom? Does a disease model hinder recovery? Alcohol policy, treatment & research: New Directions for the post Covid era. London South Bank University 09 - 09 Jun 2022 London South Bank University.

How stigma hurts: ​alcohol stigma and how to change it
Morris, James (2022). How stigma hurts: ​alcohol stigma and how to change it. Alcohol: Sharing the truth. Online 19 - 20 May 2022

The stigma of alcohol-related liver disease and its impact on healthcare
Schomerus, G., Leonhard, A., Manthey, J., Morris, J., Neufeld, Maria, Kilian, C., Speerforck, Sven, Winkler, P. and Corrigan, Patrick W. (2022). The stigma of alcohol-related liver disease and its impact on healthcare. Journal of Hepatology. https://doi.org/10.1016/j.jhep.2022.04.026

Before ‘Rock Bottom’? Problem framing effects on stigma and change among harmful drinkers
Morris, J. (2022). Before ‘Rock Bottom’? Problem framing effects on stigma and change among harmful drinkers. in: Heather, N., Field, M., Moss, A.C. and Satel, S. (ed.) Evaluating the Brain Disease Model of Addiction Routledge.

Historical and Conceptual Approaches to Addiction
Day, E. and Morris, J. (2021). Historical and Conceptual Approaches to Addiction. in: Day, E. (ed.) Seminars in Addiction Psychiatry Cambridge University Press (CUP). pp. 1-14

The "alcoholic other": Harmful drinkers resist problem recognition to manage identity threat.
Morris, J., Moss, A C, Albery, I. and Heather, N (2021). The "alcoholic other": Harmful drinkers resist problem recognition to manage identity threat. Addictive Behaviors. 124, p. 107093. https://doi.org/10.1016/j.addbeh.2021.107093

Why harmful drinkers reject change: coping and cognition in maintaining heavy drinking
Morris, J. (2021). Why harmful drinkers reject change: coping and cognition in maintaining heavy drinking. Middlesex University DARC seminar. Online 17 Mar 2021

Problem recogntion amongst harmful drinkers: a conceptual model for problem framing factors
Morris, J., Albery, I., Moss, A. and Heather, N. (2021). Problem recogntion amongst harmful drinkers: a conceptual model for problem framing factors. in: Alcohol Handbook: From Synapse to Society Elsevier. pp. 221-236

Continuum beliefs are associated with higher problem recognition than binary beliefs among harmful drinkers without addiction experience.
Morris, J., Albery, I., Moss, A. and Heather, N. (2020). Continuum beliefs are associated with higher problem recognition than binary beliefs among harmful drinkers without addiction experience. Addictive Behaviors. https://doi.org/10.1016/j.addbeh.2020.106292