Academic staff

I am a Senior Lecturer of Marketing at LSBU Business School. I was awarded my PhD from the University of Surrey in 2004. I have extensive experience of teaching a variety of undergraduate and postgraduate modules in the areas of Consumer Behaviour, Cross Cultural Consumer Behaviour and Market Research. I am a Certified Member of the Market Research Society.

My research specialism is in consumer decision-making, understanding the effects of political instability and terrorism on tourist behaviour. I also focus on areas of social marketing and cross-cultural consumer behaviour. I have published a book in my research specialism and presented at international conferences.

Courses taught

Bsc (Hons) Marketing with Advertising and Digital Communications

BSc (Hons) Digital Marketing - Digital Marketer Degree Apprenticeship

Business Management (Marketing pathway) - BA (Hons)

International Marketing - MSc

Postgraduate Research Supervision

Current

Prizes, awards, and accolades

Academy of Marketing Teaching Excellenace Award (Jun 2014)

Academy of Marketing

Best Paper (Oct 2013)

International Conference on Hospitality & Tourism Management