Academic staff

I joined LSBU in 2018, where I am a Senior Lecturer in Digital Marketing in Business School and teach various undergraduate and postgraduate courses.

I received my PhD in Marketing from Bangor University (North Wales, UK). I also hold an MBA degree in Business and Marketing with Distinction from Bangor University and an additional Executive Management (MSc) qualification from Industrial Management University, Iran.

Before entering academia, I worked nine years in the industry as a Marketing Manager at ITM Co., a leading manufacturing company in the Middle East.

I have been involved in different roles since I joined LSBU. I am the Course Director for the Euro-FH University Summer School courses. I am the Academic Integrity Coordinator in the Management, Marketing, and People division and Associate Course Director for MSc Marketing and MSc International Marketing courses.

I am a Fellow of the Higher Education Academy (FHEA) and a member of the Academy of Marketing (AOM). My teaching areas of expertise include Marketing Research, Direct and Digital Marketing, Research Methods, and Brand Management.

My research interests and publications are centered around Digital Marketing, Social Media Marketing, Consumer Behaviour, Networking and SMEs Performance. To date, my research has been published in several management and marketing journals and my studies have been presented at various internationally reputed academic conferences and events.

Postgraduate Research Supervision

Current