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I joined LSBU in 2018, where I am a Senior Lecturer in Digital Marketing in Business School and teach various undergraduate and postgraduate courses.
I received my PhD in Marketing from Bangor University (North Wales, UK). I also hold an MBA degree in Business and Marketing with Distinction from Bangor University and an additional Executive Management (MSc) qualification from Industrial Management University, Iran.
Before entering academia, I worked nine years in the industry as a Marketing Manager at ITM Co., a leading manufacturing company in the Middle East.
I have been involved in different roles since I joined LSBU. I am the Course Director for the Euro-FH University Summer School courses. I am the Academic Integrity Coordinator in the Management, Marketing, and People division and Associate Course Director for MSc Marketing and MSc International Marketing courses.
I am a Fellow of the Higher Education Academy (FHEA) and a member of the Academy of Marketing (AOM). My teaching areas of expertise include Marketing Research, Direct and Digital Marketing, Research Methods, and Brand Management.
My research interests and publications are centered around Digital Marketing, Social Media Marketing, Consumer Behaviour, Networking and SMEs Performance. To date, my research has been published in several management and marketing journals and my studies have been presented at various internationally reputed academic conferences and events.
Postgraduate Research Supervision
|Miss Ammarah Marjan||Doctoral Research Project||PhD|
|Ms Nashwa Nader Saadeldin Mohamed Sadek||Doctoral Research Project||PhD|
|Miss Sara Altaf||Determinants of Self-Disclosure in an online interaction||PhD|
|Ms Qing Lin||Doctoral Research Project||PhD|
|Sara Altaf||PhD by Published Work|
Bangor University (North Wales, UK)
Bangor University (North Wales, UK)
|Europäische Fernhochschule Hamburg (Euro FH)||2022||EuroFH Winter/Summer School courses||Principal Investigator|
|Proposal||Project||Role||Funder||Status||Status last updated|
|Euro Fh contiuned delivery||Euro Fh contiuned delivery||Principal Investigator||Europäische Fernhochschule Hamburg (Euro FH)||OPEN Approved for submission||May 2023|
External Examiner for the Management Development Institute of Singapore in Tashkent
Management and Marketing
AI Adaption Factors in Online Service
Lin, Q. and Tajvidi, R. (2022). AI Adaption Factors in Online Service. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.
Achieving channel leadership through B2B digital loyalty programs
Marjan, A., Graham, C. and Tajvidi, R. (2022). Achieving channel leadership through B2B digital loyalty programs. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.
The Growth of Cyber Entrepreneurship in the Food Industry: Virtual Community Engagement in the COVID-19 Era
Tajvidi, R. and Tajvidi, M. (2020). The Growth of Cyber Entrepreneurship in the Food Industry: Virtual Community Engagement in the COVID-19 Era. British Food Journal. https://doi.org/10.1108/BFJ-06-2020-0559
The effect of social media on firm performance
Tajvidi, R and Karami, A (2017). The effect of social media on firm performance. Computers in Human Behavior. 20, p. 105174. https://doi.org/10.1016/j.chb.2017.09.026