Academic staff
![Dr Rana Tajvidi](/download/8455bff2c3d30b180b26e7a60377c545982affa92d758d5870c3fcb525f84e63/24038/webdisplay/Rana-Tajvidi-Jan-2022-154x154px.jpg)
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I joined LSBU in 2018, where I am a Senior Lecturer in Digital Marketing in Business School and teach various undergraduate and postgraduate courses.
I received my PhD in Marketing from Bangor University (North Wales, UK). I also hold an MBA degree in Business and Marketing with Distinction from Bangor University and an additional Executive Management (MSc) qualification from Industrial Management University, Iran.
Before entering academia, I worked nine years in the industry as a Marketing Manager at ITM Co., a leading manufacturing company in the Middle East.
I have been involved in different roles since I joined LSBU. I am the Course Director for the Euro-FH University Summer School courses. I am the Academic Integrity Coordinator in the Management, Marketing, and People division and Associate Course Director for MSc Marketing and MSc International Marketing courses.
I am a Fellow of the Higher Education Academy (FHEA) and a member of the Academy of Marketing (AOM). My teaching areas of expertise include Marketing Research, Direct and Digital Marketing, Research Methods, and Brand Management.
My research interests and publications are centered around Digital Marketing, Social Media Marketing, Consumer Behaviour, Networking and SMEs Performance. To date, my research has been published in several management and marketing journals and my studies have been presented at various internationally reputed academic conferences and events.
Postgraduate Research Supervision
Current
Miss Ammarah Marjan | From push to pull: Digital loyalty programmes and their impact on industrial buying behaviour | PhD |
Ms Nashwa Nader Saadeldin Mohamed Sadek | Measuring the impact of CSR versus non-CSR communication on FMCG consumers in Egypt: Theory of Reasoned Action and the role of message-consumer congruence. | PhD |
Miss Sara Altaf | Determinants of Self-Disclosure in an online interaction | PhD |
Ms Qing Lin | Doctoral Research Project | PhD |
Bangor University (North Wales, UK)
Bangor University (North Wales, UK)
Funder | Year won | Project | Role |
---|---|---|---|
Europäische Fernhochschule Hamburg (Euro FH) | 2023 | Euro Fh contiuned delivery | Principal Investigator |
Europäische Fernhochschule Hamburg (Euro FH) | 2022 | EuroFH Winter/Summer School courses | Principal Investigator |
External Examiner for the Management Development Institute of Singapore in Tashkent
Management and Marketing
Identifying the True Revolution in Loyalty Programmes Thinking: B2B Channel Marketing Adoption and Digital Opportunities
Marjan, A., Graham, C. and Tajvidi, R. (2023). Identifying the True Revolution in Loyalty Programmes Thinking: B2B Channel Marketing Adoption and Digital Opportunities. Academy of Marketing Conference 2023. University of Birmingham 04 - 06 Jul 2023 AoM.
AI Adaption Factors in Online Service
Lin, Q. and Tajvidi, R. (2022). AI Adaption Factors in Online Service. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.
Achieving channel leadership through B2B digital loyalty programs
Marjan, A., Graham, C. and Tajvidi, R. (2022). Achieving channel leadership through B2B digital loyalty programs. International Conference on the Leadership and Management of Projects in the digital age (IC:LAMP 2022). Applied Science University (ASU) Bahrain.
The Growth of Cyber Entrepreneurship in the Food Industry: Virtual Community Engagement in the COVID-19 Era
Tajvidi, R. and Tajvidi, M. (2020). The Growth of Cyber Entrepreneurship in the Food Industry: Virtual Community Engagement in the COVID-19 Era. British Food Journal. https://doi.org/10.1108/BFJ-06-2020-0559
The effect of social media on firm performance
Tajvidi, R and Karami, A (2017). The effect of social media on firm performance. Computers in Human Behavior. 20, p. 105174. https://doi.org/10.1016/j.chb.2017.09.026